A team of veteran marketers and marketing researchers joined together in 2013 to form DRIESOFF. Our goal was simple: help clients make the critical leap from idea generation & data gathering to tangible innovation. We call this combination of left & right brain thinking IdeaPop.
Initially developed at The Coca-Cola Company and honed through work with clients like McDonald’s, Disney, and Adidas, IdeaPop is a process proven to generate breakthrough ideas. We collaborate with your team to tackle the sticky problems, uncover hidden insights, discover inspiration in unlikely places, and turn wildly creative ideas into practical solutions.